Back in 2010, I was walking through the Fremont neighborhood in Seattle which is full of small businesses and boutiques. One such business was a small mechanics shop with a hand-painted sign that was reminiscent of the Ferrari logotype’s blocky letters.
Each of Seattle’s 100+ neighborhoods has a history and culture distinct from those around it, and the resulting patchwork has resulted in Seattle growing at an unprecedented rate. This growth has also come with the tensions of a growing urban environment trying to meet the needs of the several communities and businesses which call Seattle home. South Lake Union is one of the neighborhoods at the center of the tension between those who’ve lived in the neighborhood for decades and the forces of corporate development and gentrification. This tension would not exist without a rich history of residence, industry, and technological advancement.
Continuing the Maximum project, this project called for further development of that typeface. I decided, though, to start fresh and work on a Didot-inspired typeface that was more square while maintaining the serif and stroke contrast. The font is called Corbeil after the town near which Fermin Didot was born.