I chose to create a brand for a science-themed bar which would include a logo, standard branded components, and a special branded takeaway for the customer.
Look & Feel: Present scientific aesthetic in a more sophisticated way; harken to earlier times in science equipment/design.
Differentiator: 3D-printed custom glassware at customer request.
Competitors: Alchemy, Science On-Tap, Viscosity, Café Scientifique
Challenges: Food-safe 3D printing filament, regulatory challenges, differentiating this establishment from others.
The aesthetic I was going for was that of establishments like Percy’s (an “apothecary bar”) and Sugarpill (in Capitol Hill). Both places have an old apothecary aesthetic, and I wanted to take this and add to it a more clean and scientific element.
I wanted the logo to incorporate some sort of iconic lab equipment shape, as well as the clean typography of chemical bottle labels.
I thought an interesting customer takeaway could be custom-printed glassware with the logo embossed on it and a label describing its contents, which could be custom-mixed by the customer.
In my research, I found FDA-approved food safe PETG filament (such as HDglass by Form Futura.
The bar would use screens to display the menu. To avoid blue TV light bleeding into the space,
I used a warmer background color.
One of the activations in this project was a way to get the patrons to interact with science. This is an example of an event where patrons can come to ask questions.