Tag: Typography

The Seattle Public Library

Case Study – Branding//2017

Libraries have a long history in Seattle, with the earliest efforts for a library beginning in 1868. Since 1890, The Seattle Public Library has maintained a collection now totaling in the millions of volumes across all kinds of media.

Seattle Phil Branding

Case Study – Branding//2017

In this assignment, I had to find an entity that I felt needed some sort of branding redesign, and create an improved logo, sign, or other intervention.

Farari Typeface

Typeface Design//2016

Back in 2010, I was walking through the Fremont neighborhood in Seattle which is full of small businesses and boutiques. One such business was a small mechanics shop with a hand-painted sign that was reminiscent of the Ferrari logotype’s blocky letters.

A City of Neighborhoods

Urban Identity//2016

Each of Seattle’s 100+ neighborhoods has a history and culture distinct from those around it, and the resulting patchwork has resulted in Seattle growing at an unprecedented rate. This growth has also come with the tensions of a growing urban environment trying to meet the needs of the several communities and businesses which call Seattle home. South Lake Union is one of the neighborhoods at the center of the tension between those who’ve lived in the neighborhood for decades and the forces of corporate development and gentrification. This tension would not exist without a rich history of residence, industry, and technological advancement.