Tools: InDesign

The Seattle Public Library

Case Study – Branding//2017

Libraries have a long history in Seattle, with the earliest efforts for a library beginning in 1868. Since 1890, The Seattle Public Library has maintained a collection now totaling in the millions of volumes across all kinds of media.

Flasc

Schoolwork – Logo Design//2017

Requirements: create a brand for a beverage establishment of your choosing. Create public-facing expressions of the brand (e.g., sign, mural, poster, etc.) and a customer-facing branded item (e.g. menu, glassware, etc.).

A City of Neighborhoods

Urban Identity//2016

Each of Seattle’s 100+ neighborhoods has a history and culture distinct from those around it, and the resulting patchwork has resulted in Seattle growing at an unprecedented rate. This growth has also come with the tensions of a growing urban environment trying to meet the needs of the several communities and businesses which call Seattle home. South Lake Union is one of the neighborhoods at the center of the tension between those who’ve lived in the neighborhood for decades and the forces of corporate development and gentrification. This tension would not exist without a rich history of residence, industry, and technological advancement.

Advanced Type Design: Corbeil

Typeface Design//2016

Continuing the Maximum project, this project called for further development of that typeface. I decided, though, to start fresh and work on a Didot-inspired typeface that was more square while maintaining the serif and stroke contrast. The font is called Corbeil after the town near which Fermin Didot was born.